About Us

MUSCLERICH started in 2013 as a small project with a big vision — gym wear built with the same grit and dedication training demands. We grew face-to-face with athletes and gym-goers at expos across the U.S. and Canada, from Toronto and Vancouver to Los Angeles and Las Vegas.

The name has always meant more than clothing. You can buy almost anything in this world, but not your health. Strength, endurance, discipline — those are earned through time and relentless work. That’s what MUSCLERICH represents.

Now based in Detroit, we’re starting fresh with a new look, a new feel, and the same core values: progress, resilience, and community. We’re not here to be the loudest brand in the room — we’re here for the ones who show up every day to invest in themselves. The future looks strong, and we’re just getting started.

Grassroots. Real. Built for purpose.

Welcome to Season 6.