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Well Musclerich fam, we did it! We successfully completed our second Arnold Sports Festival! There are no words to describe the exhilarating feelings that came with being at this world renowned expo in Columbus, Ohio. It felt like a whirlwind from setting up, to three days of meeting our amazing customers and interacting with so many athletes, to take down before returning home. Anyone who got to stop by the booth got a first look at some of the Season 4 line, launching this spring along with a few Arnold’s exclusives. From new colors and cuts that look fresh for...

We are proud to launch the first of many 1ON1 blogs with our athletes, ambassadors and industry leaders from all over. In this blog post, we get to know Musclerich Ambassador and CBBF Bikini athlete, Nicole Rogers. She fills us in on her lifestyle, systems of belief and taking on the stage at Canada's highest level.  You can find out more about Nicole by checking out her bio and following her on Instagram.    Were you involved with organized sports prior to bodybuilding? If yes, how did it help transition you to bodybuilding and what similarities were there?Yes. Prior to bodybuilding...

It didn't seem too long ago that we were awoken to a mid-winter freeze in January, packing up our best beach clothes and heading off to Los Angeles for our first ever LA Fit Expo. This also marked the beginning of our yearly tour with back-to-back shows and countless hours on the road, feverishly spreading the good word of MuscleRich and all we have to offer. And just as it came, did it ever go. In a big way. September always held a special place for us, long before MuscleRich existed - put simply, we didn't think we'd be here...

     It’s nearly that time of the year again and no I’m not talking about back to school or the chilly fall weather that is already upon us, bringing with it all the pumpkin spice and cozy sweaters. It’s a time where the crème de la crème of the body building world unite drawing over 70,000 people to the event where legends are made. From arm wrestling to power lifting, I’m talking about Olympia of course! Aside from all the Las Vegas vibes and showcasing some of the strongest competitors in the fitness industry you’ll find numerous exhibitors hooking...

  The Muscle and Fitness Hers Hotlist for summer 2016 is out and guess who made the list! In this latest edition, our ever popular stringer hoodie is featured. If there was only one article of workout gear to buy, it would be the stringer hoodie. It will very quickly become a staple in your workout wardrobe. This quintessential piece combines comfort, style, and functionality, allowing you to securely keep your phone on you and music plugged in through the entirety of your workout, which is a feature often overlooked in female fitness apparel. Plus when you feel cute and...